sweetFrog Premium Frozen Yogurt began when an entrepreneur and his family moved to Richmond, VA, in 2009. At that time, frozen yogurt shops were primarily located on the West Coast, but they became attracted to the concept because of its simplicity and low cost. Even in the midst of an unfriendly economy, they felt the time was right to enter the frozen yogurt market. The first sweetFrog store opened later that year in the Short Pump subdivision of Richmond.
Today, sweetFrog has grown by leaps and bounds (or hops)! Currently, sweetFrog has over 300 locations in the United States and several more internationally. In Fall 2018, sweetFrog was acquired by a wholly-owned subsidiary of MTY Food Group and is headquartered in Scottsdale, Arizona.